Jodie Cook

July 5, 2021

Fear stories

Fear stories are told, often unsolicited, to us by others. You’re having a baby, and someone needs you to hear their childbirth horror story. You’re starting a business, and someone is adamant it will go wrong, as it did for them. You’re looking forward to the theme park and they remind you of that rollercoaster crash. You’re taking on...
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July 2, 2021

Ten things I know for sure (this week)

1. Life is more peaceful if you are always early instead of always late. 2. Being tired knocks points off your IQ and patience. 3. You should never attribute to malice what is probably stupidity. 4. Jack Grealish is the most fouled footballer because he is one of the most talented. 5. Netflix documentaries are funded by people with a l...
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June 30, 2021

World class memories, traits of great leaders, rebranding retirement

Here are the articles written for Forbes during June: How to develop a world class memory within a year Brilliant business relationships are built on memory. Remembering someone’s name and the name of their spouse or kids. Remembering their interests and preferences; how they take their coffee, how long they have been a customer or wha...
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June 28, 2021


An obsession with the new. The latest, the shiny, the first of its kind. New collections, new issues, breaking news. We are obsessed with the new and it has many implications. Shop displays must update every week to catch our attention, as must website banners. To halt our scroll, social media content has to be fresh. Stock photos lose...
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June 25, 2021

It has yet to be done

But it’s not impossible. Records are broken every day. Things once considered beyond human capability happen. Someone spots a way forward, they break through, they make it work. Those determined enough can see the possibility. They aren’t deterred by the prospect of impossible. But as soon as you believe it's impossible, you will stop ...
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June 23, 2021

Choosing your day

You can wake up in the morning and decide to have a bad day. You can choose to see the bad in whatever comes your way. You can notice the litter, the traffic and the cold. You can find fault in a colleague, friend or partner. You can fly off the handle at any comment and misinterpret any email. If you want to have a bad day, you can ma...
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June 21, 2021

The company we keep

As social creatures, we unconsciously imitate the people around us. Groups of friends start dressing the same. Kids develop the same mannerisms as their parents. Spend ten minutes talking to someone with a strong accent and you’ll pick up a twang. If all your friends are starting YouTube channels, guess what your next move will be. We ...
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June 18, 2021

Ten things I know for sure (this week)

1. When the weather is grey you must work harder to maintain your brightness. 2. It’s impossible to argue with someone who refuses to bite. 3. Football matches have 22 people on the pitch and 40,000+ people in the stands. The ratio holds for artists and critics. 4. Being normal is not aspirational and should never be put on a pedestal....
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June 16, 2021

Better than SEO

If I fancy ordering some soft drinks for the week ahead, I might run a search on Google to find some to buy. What I’m not going to type: sweet-tasting sugar-free brown bubble water What I am going to type: Pepsi Max The best form of SEO is people searching for your name, not being one provider in a sea of many.
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June 14, 2021

When you value security

Valuing security means you make certain decisions. You might choose to find a job rather than start a business. Buy insurance. Live in a different neighbourhood. Avoid the unknown and stick to what is certain. Take the dead cert rather than risk the gamble. Ironically, what you think is secure rarely is. At any moment, a global pandemi...
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