Jason Fried

September 2, 2021

How ideas come together for me

First the idea hits. Then I think about it some more and it takes a direction. As I work through the direction, I’ll see another direction. Usually relatively similar, but different enough that it demands its own exploration. As I dig in into the problem, more layers and possibilities reveal themselves. Sometimes they point in entirely...
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August 26, 2021

Heard Something, Read Something, Saw Something [#7]

This is the seventh post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard...
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August 23, 2021

Questions I ask when checking references

When hiring for key positions, speaking with references is important. For us, it's typically the last step in the hiring process. A phase for the final-finalists. Anyone who makes it to the final stage of the hiring process has already been well vetted for skill and disposition. We have a great sense of how they interview, and their to...
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August 18, 2021

The path to Basecamp 4

Something new is on the way. But first, some history. Basecamp Classic, the very first version of Basecamp, launched in 2004. In 2012, we followed up with the all-new Basecamp 2, the first major ground-up redesign in the product's history. Then we did it again in 2015 with Basecamp 3. We've been updating Basecamp 3 ever since, and toda...
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August 17, 2021

The difference between time and attention

A few years ago I realized that if I’m too busy to take something on, I shouldn’t say “I don’t have the time”. In fact, I often do have the time. It’s not that hard to squeeze in some extra time for someone. What I don’t have – and what I can’t squeeze in – is more attention. Attention is a far more limited resource than time. So what ...
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July 28, 2021

Heard Something, Read Something, Saw Something [#6]

This is the sixth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...
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July 25, 2021

It Doesn't Have to Be Crazy at Work

“It’s crazy at work.” How often have you heard that? Or said it yourself? Probably too often. For many, “it’s crazy at work” has become their normal. But why's that? At the root is an onslaught of physical and virtual real-time distractions slicing work days into a series of fleeting work moments. Tie that together with a trend of over...
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July 14, 2021

It's not remote if you have to go to the office

As companies begin to experiment with pulling people back to the office, you're hearing a lot of talk about hybrid work arrangements. Work at the office a few days a week, work remotely the other days. In general I think that's a fair approach for a lot of companies. But it's not remote work. That's work from the office + work from hom...
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June 28, 2021

Brands and rental cars

Every time I get off a plane and head to the rental car counter, I'm surprised by what I see. Hertz, Avis, National, Budget, Dollar, Enterprise, Alamo, etc. What I'd expect to see: Audi, BMW, Tesla, Volkswagen, Mercedes, Lexus, Cadillac, Ford, Volvo, Porsche, Hyundai, Land Rover, etc. I know you can rent those cars from the rental car ...
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June 25, 2021

Heard Something, Read Something, Saw Something [#5]

This is the fifth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...
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