Jodie Cook

December 9, 2021

Throwing the kitchen sink at it

One key difference between entrepreneurs that make it and those that don’t is focus. Putting all of their energy in as few directions as possible (ideally one) in order to go further. Switching between projects doesn’t just cost your own brainspace. It costs your brainspace in other people’s heads. They don’t know how to help you. They...
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December 6, 2021

Changing your mind

When politicians change their mind it’s seen as negative. Inconsistent. A U-turn. They are expected to stick to their convictions so they don’t look like they made an initial misjudgement. Even for the rest of us, there’s a stigma. We are reminded we used to want to live in Spain, we never wanted a dog, we wanted to study law at univer...
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December 2, 2021

The mushroom effect

The mushroom effect is where, in the absence of big problems, small problems appear bigger. It’s molehills dressed as mountains. It’s the phenomena of needing something to worry about and inventing issues. Perhaps our minds feel uneasy without fear. We’re so used to low level anxiety that when it’s missing we believe it’s cause for con...
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November 30, 2021

How do you want to feel today? [New book]

In the depths of the UK's first lockdown and with the uncertainty of business, life and travel, I wanted to create some certainty. After reading about the concept of a premeditation strategy (where you choose, in advance, what you will make happen) I loved the idea of being able to decide what type of day I could have. This book is an ...
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November 29, 2021

Staying stocked

Athletes cannot train or compete well on empty stores. They need to be well-rested, fed and hydrated. They need to know the technique and the rules and have developed the muscle mass or endurance. Entrepreneurs cannot lead well on empty stores. They need strong intuition, experience, and examples ready to draw on to choose the way forw...
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November 25, 2021

Ten things I know for sure (this week)

1. Early nights are the new luxury. 2. Once defined, your dream life is halfway there. 3. People who follow up get further than those who don’t. 4. Whatever triggers you requires further exploration. 5. Change your trajectory by changing your geography. 6. What we hold onto might be what holds us back. 7. Every part of your life is a c...
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November 22, 2021

Intentional energy

Our brains make up just 2% of our mass but they use 25% of our energy. Brainpower is expensive. Whatever we do and think about is taking energy away from somewhere else. Where are you expending brainpower on topics that just aren’t worth it? Here are twelve true wastes of energy that many of us fall into without realising. 1. Commentin...
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November 18, 2021

About frugality

Frugal means simple and plain and costing little, or economical regarding money or food. The word frugal conjures up images of scrimping and saving and living a meagre existence. Being tight and ungenerous and counting every penny. One way to be frugal is to check the price of everything. Search around for a better deal. Go without som...
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November 15, 2021

Being liked or being exceptional

The best leader I worked with had high standards of herself. She knew what was exceptional and what wouldn’t do. She questioned her methods. She asked for feedback. She was open to learning and she saw the detail others overlooked. She had high standards of others, too. When she led someone with similar high standards, the relationship...
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November 11, 2021

Buying time

Paying for a problem to be solved is not everyone’s first thought when faced with a challenge. Spending our own time to address an issue tends to be the default. Gallantly, we want to fix our own cars. Darn our own socks. To heroically put up our own shelves and plan our own holidays. We want to type up our own notes and spend our week...
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