Jodie Cook

August 16, 2021

Solitude stint

Could you live alone, for a month, in the middle of the woods? No phone, no internet, just you and a stack of blank paper? Could you be content with the simplest of existences as you lived out your days? Basic food, modest furnishings, no music, only the sounds of nature around you? No alarm clock, just rising and sleeping with sunrise...
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August 13, 2021


It’s seen as a good thing to be persistent. Not to quit. To never give up. But where’s the part where we make sure that what we’re fighting for is really what we want? There’s little sense in persistence for the sake of persistence. Winning a negotiation that you didn’t care about in the first place. Proving someone wrong on something ...
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August 11, 2021

Spring cleaning

Last week I removed every item of clothing I owned from its wardrobe or drawer and put it on the bed. Then I sorted every item into three piles. Definitely, definitely not, maybe. Definitely: These were clothes that I love and had worn recently, that suit me and I feel good wearing. Definitely not: These were clothes I hadn’t worn in a...
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August 9, 2021

Introducing yourself

I used to think that success was not having to introduce yourself. I thought it was having others introduce you or everyone already knowing who you were. Having others seek you out and introduce themselves as if you were a celebrity. Now I realise that success is probably not having to introduce yourself but doing it anyway. Assuming n...
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August 6, 2021

Ten things I know for sure (this week)

1. No one remembers who said hi first. So say hi first. 2. Most opinions are irrelevant. 3. If it’s not how you would spend your last hour on earth, do you really need to do it? 4. A little customer service goes a long way. 5. Challenger banks are the future. 6. There are 2,755 billionaires in the world and nearly all give millions awa...
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August 4, 2021

Banish the beige

In Graham Allcott’s book, How to have the energy, he recommends removing beige food from your diet in favour of a rainbow of vegetables. What if beige was banished from all aspects of life? Beige commitments: Removing “meh” experiences from your diary and only committing to what you really want to do. Beige clothes: Donating whatever d...
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August 2, 2021

I’m not f*cking around

Jason Feifer of Entrepreneur magazine has a mantra and it’s: “I’m not f*cking around”. He created the mantra to stay focused. To remember why he was taking risks and holding himself to high standards. He was on a personal mission to have an exciting career and to push himself into doing things he knew he was capable of doing. I especia...
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July 30, 2021

Expanding your comfort zone, putting yourself first, writing a bestselling business book

Here are the articles written for Forbes during July: Why successful entrepreneurs put themselves first Self-centred. Unconscientious. Selfish. These are some of the shame and guilt-ridden words that might swim around in an entrepreneur’s head when they choose to put themselves first. But entrepreneurs should think of themselves as ass...
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July 28, 2021

What are you capable of?

I think about this question all the time. Every single day. What am I capable of? When I’m in the gym, when I’m at my laptop, when I’m writing down ideas. The answer is a lot. We all are. Humans operate far within their comfort zones, all the time. We unconsciously crave comfort. We’re soft. We haven’t needed to push ourselves because,...
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July 26, 2021

Lapping everyone on the couch

Not feeling too fit? If you’re jogging round the park, you’re lapping everyone on the couch. Not found a job? If you’re up early writing applications, you’re lapping everyone on the couch. Making that first sales call? Producing resources from your ideas? Lapping everyone on the couch. It doesn’t have to be complicated. Taking simple a...
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