Making something new takes patience. But it also takes faith. Faith that everything will work out in the end. During the development of most any product, there are always times when things aren’t quite right. Times when you feel like you may be going backwards a bit. Times where it’s almost there, but you can’t yet figure out why it is...

Whenever I dive into something new, I try to find at least one “why the hell not?” moment. And when I can, I try to leave evidence of that moment in whatever it is that I’m building. When we launched our company (37signals) back in 1999, we launched a black and white, text-only site without a single piece of portfolio work to be found....

My friend and I have been discussing cars. He's thinking of buying his first fancy one. His dad had one years ago, and he's thought about buying a car like this — like his dad's — for years. He's stressed over it, he's agonized over it, and he's spent a few too many hours thinking about all the reasons why and why not. This morning he ...

We're famous for having very few meetings at Basecamp. We generally think meetings are toxic. Yet, meetings do convey information, and we need to convey information, so what's our replacement? Writing. Long-form, complete-thought, considered writing. We write a lot at Basecamp. Since long-form writing is an asynchronous form of communi...

In the course of designing user interfaces, and processing feedback about designs, one sometimes runs into a "That's distracting" comment about something specific in the design. You may even say it — or feel it — about something you're designing. What's distracting about it? Maybe something's too colorful. Maybe it's something regardin...

This is the tenth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...

Designing products is one of my favorite things to do — period. There's a lot to love. The twists and turns, the surprises, the creative explorations, the collaboration, and the moments when things really come together. But it's the practical choices, the tough decisions, and the tradeoffs that really make the work challenging and inte...

As more and more people discover our new email service, HEY.com, I continue to get questions about how we acquired the domain name. While I can't tell you how much it cost, I can share the story behind the acquisition process. Here goes: — Back on June 9, 2018, I cold emailed help@hey.com: “Hey there– Curious… Would you entertain an of...

2021 kicked off a new era for Basecamp. One of renewed ambition and a desire to excel on a variety of fronts, simultaneously. We're no longer just going all-in on something we make, we're going all-out on everything we do. To get there, David and I realized we needed a peer, someone who can help us run the business day-to-day, and thin...

On the 10th anniversary of Steve Jobs' passing, Jony Ive reflected on the man he worked with for nearly 30 years. It was a lovely remembrance, primarily orbiting the sanctity of the creative process and the burbling of ideas. It reminded me about something else Jony said about Steve in shortly after his death: “"And just as Steve loved...

This is the ninth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...

Is there a difference between building a business or building a company? They've always seemed synonymous — interchangeable — to me, but now I think there's a difference. We just completed the search process for a new COO at Basecamp. It's essentially a brand new position at the company. We had a COO for one year about five years ago, ...

This is the eighth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard ...

Yesterday I was pruning trees with our landscaper. This was an aesthetic exercise — aiming to find a better balance of leaves, branches, light, shadow, density, open space, shape, etc. Part of this process was also getting rid of suckers, crossing branches, and limiting general verticality. We wanted the trees to look more relaxed and ...

First the idea hits. Then I think about it some more and it takes a direction. As I work through the direction, I’ll see another direction. Usually relatively similar, but different enough that it demands its own exploration. As I dig in into the problem, more layers and possibilities reveal themselves. Sometimes they point in entirely...

This is the seventh post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard...

When hiring for key positions, speaking with references is important. For us, it's typically the last step in the hiring process. A phase for the final-finalists. Anyone who makes it to the final stage of the hiring process has already been well vetted for skill and disposition. We have a great sense of how they interview, and their to...

Something new is on the way. But first, some history. Basecamp Classic, the very first version of Basecamp, launched in 2004. In 2012, we followed up with the all-new Basecamp 2, the first major ground-up redesign in the product's history. Then we did it again in 2015 with Basecamp 3. We've been updating Basecamp 3 ever since, and toda...

A few years ago I realized that if I’m too busy to take something on, I shouldn’t say “I don’t have the time”. In fact, I often do have the time. It’s not that hard to squeeze in some extra time for someone. What I don’t have – and what I can’t squeeze in – is more attention. Attention is a far more limited resource than time. So what ...

This is the sixth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...

“It’s crazy at work.” How often have you heard that? Or said it yourself? Probably too often. For many, “it’s crazy at work” has become their normal. But why's that? At the root is an onslaught of physical and virtual real-time distractions slicing work days into a series of fleeting work moments. Tie that together with a trend of over...

As companies begin to experiment with pulling people back to the office, you're hearing a lot of talk about hybrid work arrangements. Work at the office a few days a week, work remotely the other days. In general I think that's a fair approach for a lot of companies. But it's not remote work. That's work from the office + work from hom...

Every time I get off a plane and head to the rental car counter, I'm surprised by what I see. Hertz, Avis, National, Budget, Dollar, Enterprise, Alamo, etc. What I'd expect to see: Audi, BMW, Tesla, Volkswagen, Mercedes, Lexus, Cadillac, Ford, Volvo, Porsche, Hyundai, Land Rover, etc. I know you can rent those cars from the rental car ...

This is the fifth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...

If you have a small handful of customers paying you significantly more than most of your customers, you’re no longer a product company — you’re actually a consulting company working for those big payers. You’ll do what they say — often at the detriment of your smaller customers — because the big companies pay the big bucks. And if you ...

One year ago, we launched HEY, our brand new email service, with a huge waitlist, some Tweets and a 37-minute video tour. Launching a paid email service was strange thing to do, and a long-ass video was an odd way to do it. It was also a surprising change of direction for us. While we used to have a number of different products, a few ...

This is the fourth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard ...

Lately I've been making it a habit to occasionally listen to podcasts from about a year ago. I scroll back in time until I find one that's about this same date from 2020 and hit play. And I have the inventory, another 12 months back to 2019. Last year at this time we were smack dab in the middle of COVID, a pivotal political campaign i...

Last week I announced an open call for product designers, and we've already heard from some outstanding candidates. Huge thanks to everyone who's applied so far. I'm reviewing every application personally, and it's been a joy. Lots of smiles. Keep 'em coming! Unlike years past when we had a specific position to fill, and a deadline in ...

Over the past few weeks, many people have emailed asking me if we're hiring, or about to hire. Good news: Yes we are! In fact, we're aiming to hire a lot of people across a number of positions. If you're interested in joining our team, I'd encourage you to get your name on the list at basecamp.com/jobs to be notified when we post any p...