David Senra

Learn from history's greatest founders. Every week I read a biography of an entrepreneur and tell you what I learned on Founders podcast
July 23, 2023

Mark Twain

My top 10 highlights from the book: 1. Doors open at 7 o’clock. The trouble will begin at 8. 2. The ad itself became legendary: “Wanted: Young, skinny, wiry fellows not over eighteen. Must be expert riders, willing to risk death daily. Orphans preferred.” 3. His death would not have lengthened the life of the Confederacy or the Union b...
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July 16, 2023

James Cameron: The Futurist

My top 10 highlights from the book: 1. He's a truck driver who directed the highest-grossing movie of all time and then ditched Hollywood to spend a decade of his life exploring the deep ocean and the heights of science. 2. It was plain to see that Cameron was a man on his own mission. 3. A man who seemed interested only in doing thing...
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July 5, 2023

Walt Disney and Picasso

My top 10 highlights from the book: 1. Disney put excellence before any other consideration. 2. Disney had the American entrepreneurial spirit to an unusual degree. 3. By the age of twenty he had already run his own company, gone bankrupt, and set up again. 4. Disney had a very hard time getting work in the movie industry, trudging fro...
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June 26, 2023

Arnold Schwarzenegger Before He Was Successful

My top 10 highlights from the book: 1. No one could restrain his mutinous energy. 2. What separates the champion from the guy that is the second best or the loser is the person who has the psychological advantage. Everything is the mind. I had a psychological advantage. 3. Not even his peers could understand the enormity of his lifetim...
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June 24, 2023

The Founder of Glock

My top 10 highlights from the book: 1. Quality will always bring you more money. 2. He evolved from a provincial manager of a radiator factory to a world traveling industrialist. 3. Glock started with a blank sheet of paper. As a result, he came up with something original. 4. Glock's gross margins exceeded 65%. The Glock's simple desig...
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June 13, 2023

Dynasties: The World's Great Family Businesses

My top 10 highlights from the book: 1. Good was never good enough. The company's slogan was kaizen: continuous improvement. 2. It is impossible to create an innovative product unless you do it yourself, pay attention to every detail, and then test it exhaustively. Never entrust the creation of a product to others, for that will inevita...
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June 5, 2023

Confessions of an Advertising Man: David Ogilvy

My top 10 highlights from the book: 1. You aren't advertising to a standing army; you are advertising to a moving parade. 2. I admire people who work hard, who bite the bullet. 3. Don't bunt. Aim out of the park. Aim for the company of immortals. 4. Only First Class business, and that in a First Class way. 5. M. Pitard did not tolerate...
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May 29, 2023

Robert Caro on the relationship with your father, power, poverty, ruthlessness, obsession and running

My top 10 highlights from the book: 1. He was a guy you couldn't deny anymore. 2. I asked Tommy the Cork what had changed Lyndon Johnson's status in October, 1940, he said: "Money, kid, money." 3. Turn every page. Never assume anything. Turn every goddamned page. 4. Power doesn't always corrupt. But what power always does is reveal. 5....
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May 22, 2023

Sol Price: The Founder who taught Jim Sinegal, Jeff Bezos, Sam Walton, and Bernie Marcus

My top 10 highlights from the book: 1. You train an animal, you teach a person. 2. If you’re not spending 90% of your time teaching, you’re not doing your job. —Jim Sinegal. 3. If you want to be successful just put yourself in the place of a cranky, demanding customer. See your business through the eyes of the customer. 4. We have said...
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May 15, 2023

Warren Buffett's Favorite Founder: Rose Blumkin

My top 10 highlights from the book: Listen to the Founders episode on this book 1. There are several "Going Out of Business" advertisements from competitors's stores framed and hanging on the wall. 2. What is your favorite thing to do on a nice evening? Drive around to check the competition and plan my next attack. 3. The woman who nev...
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May 11, 2023

The Mind of Napoleon

My top 10 highlights from the book: Listen to the Founders episode on this book. 1. All great events hang by a single thread. The clever man takes advantage of everything, neglects nothing that may give him some added opportunity; the less clever man, by neglecting one thing, sometimes misses everything. 2. He knows that men have alway...
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April 4, 2023

Bernard Arnault and the Moet-Hennessy Louis Vuitton Story

My top 10 highlights from the book: 1. I may lose once but I never lose twice. 2. He had such an appetite for victory and such a capacity for work that he was bound to succeed. 3. Arnault is an iron fist in an iron glove. 4. He did not stray from his path. Relentlessly he pursued his ascent and seized every passing opportunity. 5. It i...
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March 30, 2023

The Tao of Charlie Munger

My top 10 highlights from the book: 1. Munger is a deeply perceptive observer of human nature. 2. In business we often find that the winning system goes almost ridiculously far in maximizing and or minimizing one or a few variables—like the discount warehouses of Costco. 3. The one thing that all of Berkshire's businesses have in commo...
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February 13, 2023

The Founder of Rolls-Royce

My top 10 highlights from the book: 1. Henry Royce had known poverty and hardship all his life. The only university he had graduated from was the one of hard knocks. 2. Henry Royce ruled the lives of the people around him, claimed their body and soul, even when they were asleep. 3. Many times our position was so precarious that it seem...
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January 25, 2023

Buffett and Munger: A Study in Simplicity and Uncommon, Common Sense

My top 10 highlights from the book: 1. Wisdom is prevention. 2. The fundamental algorithm of life: repeat what works. 3. Everything that needs to be said has already been said. But since no one was listening, everything must be said again. 4. The difference between successful people and very successful people is that very successful pe...
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April 25, 2022

The Wright Brothers

My top 10 highlights from the book: 1. Neither ever chose to be anything other than himself. 2. What the two had in common above all was unity of purpose and unyielding determination. They had set themselves on a mission. 3. A man who works for the immediate present and its immediate rewards is nothing but a fool. 4. Wilbur was little ...
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April 14, 2022

Jay Z: Decoded

My top 10 highlights from the book: 1. Even back then I thought I was the best. 2. I would practice from the time I woke in the morning until I went to sleep. 3. I'm not gonna say that I thought I could get rich from rap, but I could clearly see that it was gonna get bigger before it went away. Way bigger. 4. I believe you can speak th...
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April 7, 2022

The Sugar King of Havana: The Rise and Fall of Julio Lobo, Cuba's Last Tycoon

My top 10 highlights from the book: 1. He was an individualist who did not spare himself any sacrifice to attain his objectives. 2. I will not whine, he once said, business is not a kissing game. 3. There are times when chasing the things money can buy, one loses sight of the things which money can't buy and are usually free. 4. Lobo's...
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March 28, 2022

Beyond Possible: One Man, Fourteen Peaks, and the Mountaineering Achievement of a Lifetime

My top 10 highlights from the book: 1. We worked as a small expedition unit, in teams of three, four, or five, but we moved with the power of 10 bulls and the heart of a hundred men. 2. Walking out on my career felt risky, but I was prepared to gamble everything for my ambition. 3. From an early age, I believed in the power of positive...
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March 14, 2022

To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

My top 10 highlights from the book: 1. Steve had an almost permanent intensity about him, like he was always in top gear. 2. Steve once told me that the gestation of great products takes much longer than it appears. What seems to emerge from nowhere belies a long process of development, trials, and missteps. 3. Once Steve decided what ...
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March 7, 2022

Sam Walton: Made In America

My top 10 highlights from the book: 1. We were serious operators who were in it for the long haul. We had a disciplined financial philosophy and we had growth on our minds. 2. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too ...
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March 2, 2022

The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

My top 15 highlights from the book: 1. Payne walked into Musk's bedroom. The room was literally filled with books—biographies about business luminaries and how they succeeded. It kind of clicked to me that Elon was prepping himself and studying to be a famous entrepreneur. 2. "I think you may misread me a little. My mind is always on X...
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February 21, 2022

Alexander the Great: The Brief Life and Towering Exploits of History's Greatest Conqueror

My top 10 highlights from the book: 1. No trait of Alexander's was more firmly held or enduring than his admiration for genuine excellence and brilliant achievement. 2. Stand firm, for it is toil and danger that lead to glorious achievements. 3. True men need no reward for their labors aside from those labors themselves, as long as the...
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February 14, 2022

Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey

My top 10 highlights from the book: 1. Find solutions under any circumstances. 2. There's nothing in the world you can do to solve the problems of a liar. 3. Adversity is a great teacher. 4. One of the best lessons I ever learned from my dad is what he didn’'t do properly. Sometimes the best lessons you learn in life are from what you ...
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February 8, 2022

The Autobiography of Lucille Ball

My top 10 highlights from the book: 1. People with happy childhoods never overdo; they don't strive or exert themselves. They're moderate, pleasant, well liked, and good citizens. Society needs them. But the tremendous drive and dedication necessary to succeed in any field-not only show business-often seems to be rooted in a disturbed ...
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February 2, 2022

Mind Your Own Business: A Maverick's Guide to Business, Leadership and Life

My top 10 highlights from the book: 1. I regard myself as guardian of the company’s soul. 2. Reducing business matters to their essence, whittling away that which obscures or is unnecessary, has served me well. I admire greatly those who practice the art. 3. I loved building a business. What could be better? The products were wonderful...
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January 20, 2022

The Essays of Warren Buffett

My top 10 highlights from the book: 1. On a daily basis, the effects of our actions are imperceptible; cumulatively, though, their consequences are enormous. 2. We play offense while others scramble for survival. 3. Games are won by players who focus on the playing field—not by those whose eyes are glued to the scoreboard. 4. Forming m...
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January 9, 2022

Churchill

My top 10 highlights from the book: 1. He read everything of value he could get his hands on, and forgot nothing he read. 2. He thirsted for office, power, and the chance to make history. 3. It is not easy to classify Churchill. 4. Never flinch, never weary, never despair. 5. Churchill was never content to be silent or inactive when th...
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December 30, 2021

Unstoppable: Siggi B. Wilzig's Astonishing Journey from Auschwitz Survivor and Penniless Immigrant to Wall Street Legend

My top 10 highlights from the book: 1. Never give up. Only death is permanent. Everything else can be fixed. 2. I couldn't take such talk about not coming out alive. I didn't want to hear it. Whenever my mind told me I was not going to survive, the Almighty told me to keep going. So I stayed away from the others. 3. Because I could out...
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December 13, 2021

Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger

My top 10 highlights from the book: 1. The rabbit runs faster than the fox, because the rabbit is running for his life while the fox is only running for his dinner. 2. I had a considerable passion to get rich. Not because I wanted Ferraris—I wanted the independence. I desperately wanted it. 3. He wouldn't accept anything on face value....
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