Jodie Cook

September 13, 2021

Everything is borrowed

Everything you have isn’t really yours; you’re simply borrowing it. Your family and friends don’t belong to you. You don’t own your partner. They aren’t going to live forever and neither are you. One day you’ll drive your car for the last time. One day your house, garden and office will belong to someone else. Ownership of anything is ...
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September 10, 2021

Champions do extra

Turning up to do the minimum before clocking off is not what champions are made of. Meeting specifications. Delivering the brief. Reaching the target. Doing the least of what’s expected. Champions see standards and exceed them. They go over and above the spec and they challenge the brief. They want to do more. They ask how they can. Th...
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September 8, 2021

Having something to prove

Opponent, nemesis, arch rival, competitor. Trendy words used to describe someone who isn’t us. Perhaps we cross paths or share goals, perhaps only one of us can win. Perhaps they’ve underestimated us in the past. They never gave their support, only their doubts. In sports and business there’s often focus on this other person. Superhero...
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September 6, 2021

Instant awakening

The Japanese word “satori” translates to “instant awakening”. It refers to when a realisation is immediate rather than gradual. It means change can happen straight away, like a lightbulb moment. It’s that mantra that resonates so deeply it instantly changes how you think. That book you read that sparks instant ideas. The song with the ...
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September 2, 2021

North star check

In Tucker Max’s book, The Scribe Method: The best way to write and publish your non-fiction book, he advocates constructing what he calls a north star check. The format of the north star check is: I will use my book to target [primary audience] by teaching them [primary audience benefits gained or problems solved], which will lead to m...
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August 31, 2021

Overcoming tech addiction, turning customers down, four books to change your business and life

Here are the articles written for Forbes during August: Overcoming technology addiction: three experiments to try now In the last few hours of your life, you will not be reading the news or scrolling your Twitter feed. In the last few hours of your life, when you reminisce about the time you had and the impact you made, you will not wi...
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August 27, 2021

Crosses and shots

Every day, my present self works to cross a metaphorical football into the box so my future self can shoot. The better I position the ball, the easier it is for future me to score a goal. So much of the win takes place in the preparation. The glory is secured from the plan. The assists count for more than you might realise. What are yo...
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August 25, 2021

What things mean

When I was in secondary school, my friend Hannah told me her theory that whenever she saw a yellow DHL van, she went on to have a great day. She was so sure of the link. After that, every time I saw a yellow DHL van, I knew it was going to be a great day for Hannah and probably me too. Links can be made between any two occurrences. You...
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August 23, 2021

Questions from future you

When I look at my old journal entries it strikes me how little I knew then compared to what I know now. Naivety, ignorance. A different view of the world and my place within it. In the future, I’ll think of today’s version of me as naïve. I don’t know exactly why, or which elements of what I say and believe now will change in the futur...
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August 20, 2021


When I worked in the head office of a care home provider, this word was mentioned regularly: institutionalised. The managers wanted to steer clear of their residents becoming institutionalised. Turning reliant and passive. Less able to function as an individual. Losing independence in favour of institutional control and following instr...
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