Jodie Cook

October 21, 2021

Reality distortion field

Bud Tribble, longstanding colleague of Steve Jobs, created a concept to describe a phenomenon that happened when you were in Jobs’ vicinity. The reality distortion field. Back in 1981, the vision held by Jobs for the Macintosh project was so strong, so exceptional, so compelling, it had a magically persuasive effect on the developers a...
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October 18, 2021

Default mode network

Have you ever had someone ask a question that you know you know the answer to, but you can’t quite find it? The answer feels like it’s on the tip of your tongue. You know it’s in your head somewhere, but it won’t reveal itself. It’s super frustrating. You rack your brains trying to muster up the word. Later on, in the middle of the nig...
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October 14, 2021

In the arena

On April 23, 1910, Theodore Roosevelt gave a speech upon leaving his presidential office. Known as the man in the arena address, it differentiated between the man who, in the arena, strives valiantly, errs, spends himself and triumphs, and the critic or onlooker. This man, said Roosevelt, if he fails, at least fails while daring greatl...
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October 11, 2021

Ten questions for you this week

1. What does your perfect day look like? 2. What do you do that you don’t want to? 3. What really matters? 4. What will you regret not doing? 5. Looking back in one year’s time, what will have made the year great? 6. What are you uniquely placed to do? 7. In which areas are you failing to demand the best for yourself? 8. Whose approval...
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October 7, 2021

Imposter syndrome

Imposter syndrome means believing you are not as competent as others perceive you to be, specifically around intelligence and achievement. When others think you are awesome and you aren’t sure you agree, it signals low self-esteem and a feeling of hollow success. Andy Warhol once said, “Sometimes people let the same problem make them m...
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October 4, 2021

Instagram rules… or does it?

In December 2020 my book, Instagram Rules, was published with White Lion Publishing, an imprint of Quarto. The book contains 125 bite-sized tips on how brands, businesses and individuals can harness Instagram for commercial and professional gain. Having seen, and helped, Instagram completely transform brands, writing this book was a lo...
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September 30, 2021

Ten things I know for sure (this week)

1. The easiest road has the least to offer. 2. Someone else’s “too soon” or “too much” might be your “just right”. 3. Tech-free days are essential, not optional. 4. Money can buy a great car or house but it cannot buy a great body. 5. At our very core, we all want the same things. 6. My grandad backs his directions over the sat nav’s g...
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September 27, 2021

What’s the alternative?

"What's the alternative" is one of my favourite questions. Use it in response to any question that holds limiting beliefs. You're being unrealistic. What’s the alternative? Your standards are too high. What’s the alternative? You have so much discipline. What’s the alternative? People will stare and comment. What’s the alternative? Eve...
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September 22, 2021


Nearly everything you see as black or white actually lies on a spectrum. For every concept, each of us have our own imaginary range which dictates how it’s defined in our mind. Consider these words: Workaholic Awkward Risky Worthless Where one sees a workaholic, another sees someone who has found their calling and is barrelling forward...
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September 20, 2021

On serendipity

I love chance. Luck, coincidence, mysterious connections. That person you meet on the train, who happens to be in the market for your company’s skills. The lady you bump into whose recommendation was exactly what you needed. The books someone mentioned that turned out to be your favourite. The phrase you overheard that became your mant...
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