Dear Friend & Fellow Creator, One of the biggest traps I fell into as a new Creator was the rabbit-hole of analytics. Every platform will gladly show you analytics that are "important." They'll highlight certain numbers, so you're constantly aware of performance. Creating content turns into a game of improving the numbers. Don't fall f...

Dear Friend & Fellow Creator, The most difficult part about building a side-hustle is discipline. The only person you report to is yourself. Nobody is going to hold you accountable if you slack off. There is no boss or manager checking in with you every day to see how your work is going. Finding a balance between freedom and hard work ...

Dear Friend & Fellow Creator, Most people don't understand what consistency means. When we hear about consistency, we think about repeating the same action over and over again until we master it. But progress via consistency isn't linear. There won't be a magical moment where all of a sudden your consistency has "paid off". Consistency...

Dear Friend & Subscriber, When I started on YouTube, it felt like I was a small fish in the vast ocean. But something I’ve learned is that you don't need to be a big fish to be successful. Instead, it's better to be a smaller player that does things better than the established Creators. On the internet there's no such thing as original...

Dear Friend & Subscriber, Over the weekend, I had a conversation with a friend who had an idea for creating digital content six years ago. The problem? They never did. We discussed how if he started then, he probably would have been very successful. The industry was just starting at the time, and he would have been one of the early Cre...

Dear Friend & Subscriber, Applying to jobs has turned into a black hole. We spend hours crafting a resume. Spell checking, grammar checking, and making it look nice. But when we apply for jobs the majority of companies don't even take the time to let us know we've been rejected. The resume is dying a slow death. Having a solid resume i...

Dear Friend & Subscriber, Instead of trying to gain followers or subscribers, Digital Creators should focus on building online friendships. Having thousands of followers looks fancy, but it's not meaningful if those individuals don't have a deep relationship with you. When building a personal brand, it's more beneficial to have fewer f...

Dear Friend & Subscriber, So many Creators fall into the trap of building their own personal blog or website. Every month for almost a year, I wrote a detailed blog post about my YouTube journey. I included metrics I would have paid to see myself if I was a new YouTuber. The content was genuinely valuable. The problem was nobody was re...

Dear Friend & Subscriber, This is my weekly installment of Monday Conversation Starters. The place where I share my favorite tech and business news from the week. My Top Headline:A new study shows that 81% of Americans use YouTube In addition to this, I read a tweet this morning that stated 34% of kids want to become a YouTuber, with t...

Dear Friend & Subscriber, I recently decided to challenge myself and start posting a story on Instagram every day. You'd think this would be easy for me as an experienced YouTuber. Instagram is nothing compared to YouTube, right? Wrong. Putting myself on Instagram stories has been the most uncomfortable I've felt in months. On YouTube,...

Dear Friend & Subscriber, I've been a self-proclaimed "YouTuber" for just over a year. My YouTube channel was officially created in November 2013, but it wasn't until the beginning of last year when I committed to shipping a new video every single week. I stuck with it. And it has changed my life. I've made a lot of mistakes over the p...

Dear Friend & Subscriber, Content Creators don't spend enough time defining what success means to them. For many, the default definition is "having a million subscribers and earning a six-figure income." But followers and money aren’t enough. To achieve success, our definition must be able to withstand long-term consistency. If your en...

Dear Friend & Subscriber, Every month, I write a detailed update with how things are going on my quest to become a full-time Content Creator & YouTuber. You can find all the previous posts linked here. Let's dive into the month of March 2021. Monthly Accomplishments • Switched to a new platform for my blog and newsletter, HEY World • T...

Dear Friend & Subscriber, This is my weekly installment of Monday Conversation Starters. The place where I share my favorite tech and business news from the week. My Top Headline: Vaccine Hunting Earlier this week, Connecticut (where I'm based) opened up vaccines to anyone 16 and older. I logged into the state system and the earliest a...

Dear Friend & Subscriber, It took me over a year to discover my niche. When I first started publishing videos, I was all over the place. I was making content about tech, Sikhi, and sometimes productivity. There was no clear strategy. But looking back, I wouldn't change a thing. I wish someone would have explained to me that finding you...

Dear Friend & Subscriber, I've made a lot of mistakes as a Creator. My biggest one was trying to start an online business too early in my journey. Many new Creators do not understand the difference between a personal brand and an online business. • Personal Brand: Your digital presence, credibility, and community • Online Business: Som...

Dear Friend & Subscriber, First we had the early adopters. They were considered “weird” for posting on the internet. But since they were the first to adopt social media, they claimed an unfair advantage. This evolved into the title of Influencer. At first, this was an exclusive club. But over time, it has become more accessible. Now we...

Dear Friend & Subscriber, This is my weekly installment of Monday Conversation Starters. The place where I share my favorite tech and business news from the week, so you can have some fun conversations on Monday. My Top Headline: SpaceX is Buying Old Oil Rigs to Transform Them Into Off-Shore Launchpads SpaceX is actively testing Starsh...

Dear Friend & Subscriber, I used to spend so much time creating specific content for every social media platform. It was a time suck. I'd first spend hours creating my pillar YouTube videos. Then I'd film more short videos for Instagram. Then on top of that, I'd write special content for Twitter and my newsletter. A lesson I wish I lea...

Dear Friend & Subscriber, There is no such thing as overnight success. The majority of Creators that seemingly grow their audience from zero to a million overnight typically have years of experience behind their craft. And the rare few that actually go "viral" don't last long. Real success is achieved through long-term investing. In th...

Dear Friend & Subscriber, I believe in using personal social media to ship content. One of the reasons aspiring creators fail to start is because of the friction involved with creating a new public account. • What should I name it? • How am I going to promote it? • What should I post on here versus my personal account? All of this is f...

Dear Friend & Subscriber, In Ali Abdaal's' Part-Time YouTuber Academy, he teaches three tactics to ensure creators always have content ideas. 1) Eureka Moments These are the ‘random’ moments when new ideas strike. Usually these occur in the shower, while driving, or doing random activities that have nothing to do with our work. Often t...

Dear Friend & Subscriber, There are two types of individuals that use social media: People-Watchers: Those that passively use social media to consume content and post occasionally Creators: Those that plant their flag and actively create content to build a personal brand Being a creator doesn't mean posting a crazy amount of content. Y...

Dear Friend & Subscriber, I sometimes wish I could restart my subscriber count to zero on all platforms. Over the last year, I've built a small community that I'm very grateful for. But this community is full of individuals who discovered me for different reasons. Back when I started building my personal brand, I wasn't clear who I was...

Hi there! This is my weekly installment of Monday Conversation Starters. The place where I share my favorite tech and business news from the week, so you can have some fun conversations on Monday. My Top Headline: DuckDuckGo has been after Google this week over privacy concerns Over the last few weeks, Google has been updating their iO...

I'm too passionate to only have one "thing". For the longest time, I tried to to pick one niche that would extend across all my social media. I'm a YouTuber first, so the "right" way of doing things would have been to post pillar content on YouTube and then repurpose small clips to other social platforms. This never worked for me. Rath...

An effective way to strategize is to have different buckets. My buckets are mindset, tactics, monetization, and online video. Every piece of content I ship falls under one of these buckets. Creators will have different buckets, but there is one bucket that every creator should include in their strategy. Sharing your process and journey...

The comments section on any platform is full of trolls. I recently published a video on YouTube that had a very opinionated title. I talked about why people shouldn't buy the Kindle Paperwhite, and instead buy the Kindle Oasis. Countless individuals commented taking offense to my video and defended their Paperwhite. In the video, I mad...

I did something a little ridiculous last week. Within three days I decided to kill my existing newsletter, archive my entire blog, and switch to a platform that just launched with barely any features. You may be asking why? The intention was to consolidate my content and start on a new platform with a clearer focus. Part of being a Con...

HEY World is the new platform on the block for blogging and newsletters. However, for a creator it lacks a lot of important stuff: • No tracking for open rates or link engagement • No segmenting for subscribers, it’s just one list • No automation for scheduling emails or creating campaigns • No ability to import a list from another pla...